Job Description

The Brand Marketing Specialist will be responsible for implementing social media and email marketing campaigns. This role will require a strong understanding of email marketing best practices, social media trends, customer segmentation, and data analysis. The Brand Marketing Specialist will work closely with the marketing and creative teams to develop targeted campaigns that deliver relevant content and messaging to customers.

Job Description

• Be an integral part of key upcoming product launches and brand campaigns
• Lead all email and text communication/execution through the Klaviyo platform to drive revenue and engagement while influencing long-term customer behavior
• Own and lead the management of email, and SMS lists with a focus on list health, growth, and engagement
• Manage and execute on the social media calendar with daily posts on Instagram
• Work closely with the internal creative team on design, flow, and overall themes of email and social media
• Work with cross-functional teams, including customer service, product, and sales, to identify opportunities for customer retention and loyalty initiatives
• Monitor and report on the success of campaigns

Qualifications

• Experience working with Klaviyo
• Experience working with social media platforms - Instagram, Facebook, Twitter, LinkedIn and TikTok
• Experience with key email and social metrics to support and recommend innovative marketing strategies
• Ability to operate in a fast-paced environment, managing multiple projects simultaneously and prioritizing time and resources based on business impact
• Impeccable attention to detail and quality assurance
• Strong writing skills and the ability to match brand voice
• BA|BS degree in Marketing, Communications, or English or equivalent 3-4 years work experience
• Previous work experience in retention, social and/or email marketing preferred

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