Essential Duties & Responsibilities:
• Develop and execute a comprehensive customer profile and analytics model and strategy that aligns with overall marketing objectives and business goals.
• Update all systems to reflect customer profile accuracy. Remove duplication and correct errors or omissions as necessary.
• Work closely with our marketing team, and our internal store leadership to ensure the availability, quality, and accessibility of data required for customer outreach, email reporting and analytics.
• Extract actionable insights from complex email data sets.
• Collaborate with the marketing and store leadership to develop sophisticated, targeted email lists based on customer behavior, customer segments, demographics, and preferences.
• Implement advanced segmentation strategies across email and direct clienteling in support of stylist outreach.
• Provide leadership and other key stakeholders with reporting and insights.
• Proactively identify trends and business opportunities by bringing insight through detailed reporting and analysis which will allow for informed strategy and business development.
• Build customer views to understand the impact of outreach on customers across all stages of the buying lifecycle including New User Acquisition, Engagement/Retention, and Reactivation.
• Building & maintaining strong working relationships across departments or teams based on trust and mutual respect.
• Communicating technical material with clear data visualization and compelling narrative to a range of audiences to provide insight into the factors impacting business performance.
• You can collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
Working Conditions:
• Prolonged periods of sitting, required to use hands and fingers, to handle or feel.
• Employee is occasionally required to stand, walk, reach with arms and hands, climb or balance and to stoop, kneel, crouch or crawl.
• Physical requirements of the position/Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to move objects.
• Employee is required to talk and hear.
• Vision abilities required by this job include close vision.
• Noise level in work environment is usually quiet to moderate.
Qualifications:
• Bachelor’s degree in business, finance, accounting, statistics, or related field and 1 years' experience in data analytics or related field.
• Proficient at navigating cross functional efforts and influencing across multiple departments and levels.
• A balance of analytical skills as well as strong organization and communication skills is key.
• Knowledge of email marketing, database marketing, data integration, and CRM.
• Polished communication skills with ability to clearly convey complex data and information across a broad landscape of clientele.
• You have a passion for working in a fast-paced agile environment.
• Strong working knowledge of Excel and SQL’s - ability to manipulate large quantities of data to achieve actionable results is a must.
• Strong problem solving, analytical and quantitative skills and ability to synthesize findings into tangible actions that help drive business outcomes.
• Strong organizational skills with a demonstrated ability to manage multiple priorities and lead complex projects with a high degree of ambiguity.
• Ability to work onsite full time.
Tootsies is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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