Job Description
We are on the hunt for an Email Marketing Specialist to join our team based in Alpharetta, Georgia. In this role, you will be tasked with the development and implementation of marketing automation strategies, including triggered flows and enhanced personalization. This position provides a short term contract employment opportunity in the industry.
Responsibilities:
• Develop and implement strategic approaches for customer segmentation, content, messaging, campaigns, and triggered communications across the customer lifecycle.
• Create, monitor, and adjust complex lifecycle optimizer flows, triggers, and automations with static, dynamic, and personalized content.
• Coordinate and manage marketing promotions, loyalty, seasonal hiring, fundraising, transactional, cart-abandonment, and re-engagement campaigns and triggered communications.
• Collaborate with internal stakeholders and external vendors to launch SMS/MMS and mobile app push notifications.
• Develop and execute an email marketing calendar, including multi-part marketing campaigns across email, SMS/MMS, and push notifications.
• Translate approved campaign branding and messaging to email, SMS/MMS, and push notifications using templates and approved copy.
• Ensure accuracy, quality, and brand consistency across all touchpoints in layout, design, links, subject lines, list segments, and message copy.
• Oversee the testing process to ensure emails are accurate and deploy on time.
• Handle the end-to-end production process for campaign deployments, including post-campaign analysis.
• Monitor, report and analyze key email metrics while proactively communicating opportunities, trends, key insights and challenges.
• Resolve technical issues, list segmentation, and other aspects of email/web execution, collaborating with internal IT resources, external developers, and Email Service Provider as needed
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