Marketing Content Manager Job at National Van Lines, Westchester, IL

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  • National Van Lines
  • Westchester, IL

Job Description

Are you a passionate storyteller with a knack for creating impactful content? We are seeking an all-star Content Marketing Strategist to join our dynamic and growing team! This is your chance to lead our content marketing efforts across all digital platforms and formats, driving the strategy that positions our company as the #1 authority in the long-distance moving industry.

Your mission will be clear and vital: to generate qualified web traffic and encourage lead form completion and sales by crafting content that informs, inspires, and connects. If you are fueled by a journalist’s curiosity, an eye for analytics, and a love for storytelling, this role is for you.

As our Content Marketing Strategist, you’ll not only create compelling content but also empower our team to share their unique expertise with confidence. You’ll be the heart of our brand’s voice, combining creativity with data-driven insights to ensure our message resonates with our audience. If you’re a lifelong learner, a natural communicator, and someone who thrives on collaboration, we’d love to hear from you.

Ready to make an impact? Join us, and let’s create something remarkable together!

Duties and Responsibilities:

  • Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts) weekly.
  • Interviewing internal subject matter experts for content development.
  • Oversee the production of high-quality content including blog posts, articles, website copy, social media posts, and email newsletters marketing efforts, automated workflows, and so on.
  • Partnership of analytics and reporting for content marketing efforts.
  • Collaboration of Search engine optimization (SEO) efforts to track keywords for website and content.
  • Authoring premium content production, including video scripting, webinars, etc.
  • Continue professional development and education in relevant journalism areas.
  • Collaborate with cross-functional teams like sales and customer service to ensure content development and alignment is consistent with company goals, addresses customer needs, and supports the overall business strategy.

Qualifications, Requirements & Education

Exceptional writing and editorial skills , with a mastery of the English language and attention to detail.

Proficiency with editorial style guides (e.g., AP Style, Chicago Manual of Style) and the ability to adapt tone and voice for diverse audiences.

Experience or training in journalism (print, digital, or broadcast) is highly valued.

Storytelling expertise , with the ability to craft compelling narratives using words, visuals, and audio while understanding audience engagement strategies.

Educational mindset , capable of anticipating audience needs and delivering information in accessible, engaging formats.

Tech-savviness , with a passion for leveraging new tools, platforms, and emerging technologies in blogs, social media, and content marketing.

Strategic thinking , clearly connecting content creation to business goals and marketing strategies.

Strong project management skills , capable of organizing editorial calendars, meeting deadlines, and managing priorities across campaigns.

Knowledge of marketing principles , including audience segmentation, brand messaging, and customer engagement.

Excellent interpersonal skills , fostering collaboration and strong relationships with cross-functional teams.

Commitment to continuous learning staying current with the latest platforms, tools, and marketing innovations.

Keen editorial judgment , with the ability to discern meaningful stories that resonate with customers while avoiding overt sales pitches.

  • Knowledge of Mailchimp and Constant Contact a plus.

NO RECRUITERS PLEASE.

This position does not provide for relocation assistance - local candidates only, please.

Job Tags

Local area, Relocation package, Long distance,

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